GATZ jewerly
Branding
GATZ is a conceptual jewelry brand focused on raw metal forms and unique style.
For this project, I created the full visual identity, including logo design, typography, and color system. The branding was developed to reflect the brand’s expressive, imperfect, and handcrafted aesthetic.
The logo is designed in a dynamic calligraphic style with flowing lines and a sharp touch that evokes the sparkle of a jewel. The combination with the word “jewelry” in a clean, minimalist font creates balance.
The color palette was chosen to highlight the brand’s raw and unconventional identity, inspired by punk aesthetics and imperfect metal textures.
These two fonts were chosen for the branding to create contrast of the brand’s visual identity.
